Louis Vuitton has announced that legendary guitarist Keith Richards will be the
face of the company's latest advertising. Their suitcases has seen a drop-off in
popularity in recent years, while the demand for Louis Vuitton and Replica
Handbags, purses and purses have been on the rise. The ad in question, shot
by American shooter Annie Leibovitz, features Richards on a hotel bed beside a
normal looking Vuitton travel case with a guitar on hand. It is accompanied by
the saying: "Some travels cannot be put into words. New york. 3am. Blues in C.
inch The ad is the latest in a campaign entitled "Core Values", designed to
encourage consumers to consentrate beyond the latest purse or purses, and
remember Louis Vuitton's rich history as one of the world's premier suitcases
makers.
Of the decision to feature the Running Stones' guitar player,
Rita Clifton, head of the British division of the Interbrand consultant firm
states: "Keith Richards is timeless and timeless... he's lived his life on the
edge but he's not a sleaze bag. He's lean and mean and he's still current.
"Richards will give away his fee for the campaign to the Climate Project,
launched by former American vice-president Ing Gore.
Recent ads in the
campaign have targeted older clientele, a market the brand has seen sliding
since creative director Marc Jacobs began focusing expansion into its brand of
clothing in 1997. It's a technique that contrasts you’re able to send marketing
of its clothing and accessories, which generally features younger spokespersons
modeling for Replica
Louis Vuitton Handbags. The company says it is hoping to re-establish itself
as a travel brand. Previous ads in the campaign featured former Soviet leader
Mikhail Gorbachev and French occasional actress Catherine Deneuve. The campaign
has been relatively effective, as verified by the company's sales figures and by
the popularity of reproduction purses, purses and suitcases, which are excellent
indicators of a brand's appeal.
Vuitton's head of communications, Antoine
Arnault, declined to push out a any figures the company's paying for
advertising, but it has been reported that Louis Vuitton spent $80 million on
ads between Economy is shown and December of last year in the You. S, Germany,
Croatia, The british isles and the Asia-Pacific Region. The figure was a 28
percent jump from the previous year's spending.
Arnault is bets that the
new ad will help bridge the hole in sales between the quite popular Vuitton
purse and their relatively modest-selling brand of suitcases. "We thought it was
important to continue with someone unexpected. I think when people are flipping
via a journal, this will stop them. inch The ad has recently appeared on the
internet, and on a London billboard. It is scheduled for release alongside the
more traditional ads for Replica
Louis Vuitton Wallets in a wide range of general-interest print publications
in the beginning of April. The company will have to wait until then to see if
their anticipation towards the campaign is resembled in the worldwide sales of
their purses, suitcases and reproduction purses and travel luggage.
