Keith Richards Is The New Face Of Louis Vuitton Purses

Louis Vuitton has announced that legendary guitarist Keith Richards will be the face of the company's latest advertising. Their suitcases has seen a drop-off in popularity in recent years, while the demand for Louis Vuitton and Replica Handbags, purses and purses have been on the rise. The ad in question, shot by American shooter Annie Leibovitz, features Richards on a hotel bed beside a normal looking Vuitton travel case with a guitar on hand. It is accompanied by the saying: "Some travels cannot be put into words. New york. 3am. Blues in C. inch The ad is the latest in a campaign entitled "Core Values", designed to encourage consumers to consentrate beyond the latest purse or purses, and remember Louis Vuitton's rich history as one of the world's premier suitcases makers.

Of the decision to feature the Running Stones' guitar player, Rita Clifton, head of the British division of the Interbrand consultant firm states: "Keith Richards is timeless and timeless... he's lived his life on the edge but he's not a sleaze bag. He's lean and mean and he's still current. "Richards will give away his fee for the campaign to the Climate Project, launched by former American vice-president Ing Gore.

Recent ads in the campaign have targeted older clientele, a market the brand has seen sliding since creative director Marc Jacobs began focusing expansion into its brand of clothing in 1997. It's a technique that contrasts you’re able to send marketing of its clothing and accessories, which generally features younger spokespersons modeling for Replica Louis Vuitton Handbags. The company says it is hoping to re-establish itself as a travel brand. Previous ads in the campaign featured former Soviet leader Mikhail Gorbachev and French occasional actress Catherine Deneuve. The campaign has been relatively effective, as verified by the company's sales figures and by the popularity of reproduction purses, purses and suitcases, which are excellent indicators of a brand's appeal.

Vuitton's head of communications, Antoine Arnault, declined to push out a any figures the company's paying for advertising, but it has been reported that Louis Vuitton spent $80 million on ads between Economy is shown and December of last year in the You. S, Germany, Croatia, The british isles and the Asia-Pacific Region. The figure was a 28 percent jump from the previous year's spending.

Arnault is bets that the new ad will help bridge the hole in sales between the quite popular Vuitton purse and their relatively modest-selling brand of suitcases. "We thought it was important to continue with someone unexpected. I think when people are flipping via a journal, this will stop them. inch The ad has recently appeared on the internet, and on a London billboard. It is scheduled for release alongside the more traditional ads for Replica Louis Vuitton Wallets in a wide range of general-interest print publications in the beginning of April. The company will have to wait until then to see if their anticipation towards the campaign is resembled in the worldwide sales of their purses, suitcases and reproduction purses and travel luggage.